Excellent work as usual, Adam. I have mentioned this subject in some of my work before, the glorification of urban culture, trying to celebrate something that has no value whatsoever. The silly accent and dialect, the loud clothes and attire, their often aggressive body language. It is, of course, the high rates of crime, drugs, gang-related activity and having children out of wedlock that defines these communities. Also, JD Sports know perfectly well where their consumer base comes from and it does seem like they are trying to shamelessly exploit this too.
Thanks for the kind words. JD is a synonym for so many bad things. It is amazing how successful the company is in the UK and even overseas. They solicit a particular type but seemingly attract customers beyond this base. I found, from a very brief online search, that they outperform Sports Direct in the UK, by quite some way. This is a shame as Sports Direct are far more respectable.
I don't think they're so much trying to convince us this is how it is supposed to be, but because this is how it really is for JD Sport's demographics (Let's face it, the poor)
'The message is, get yourself a bit of bling and then stand around in a nondescript location wearing slack crap while doing nothing of note and appearing to have no point whatsoever to your existence.'
Xitter savant Drukpa Kunley refers to this behaviour as 'milling about' and accurately associates it with 'our communities'. Among other things, none of them good, this ad appears to be aimed at finally normalising 'milling about' in the consciousness of British (and I really mean *British*) kids.
Very "yookay" indeed. I haven't heard of Kunley, thanks for bringing him to my attention. I may look into what I presume is his lionisation of those who loiter.
Excellent work as usual, Adam. I have mentioned this subject in some of my work before, the glorification of urban culture, trying to celebrate something that has no value whatsoever. The silly accent and dialect, the loud clothes and attire, their often aggressive body language. It is, of course, the high rates of crime, drugs, gang-related activity and having children out of wedlock that defines these communities. Also, JD Sports know perfectly well where their consumer base comes from and it does seem like they are trying to shamelessly exploit this too.
Thanks for the kind words. JD is a synonym for so many bad things. It is amazing how successful the company is in the UK and even overseas. They solicit a particular type but seemingly attract customers beyond this base. I found, from a very brief online search, that they outperform Sports Direct in the UK, by quite some way. This is a shame as Sports Direct are far more respectable.
I mean this is more a symptom than anything. England abandoned the faith for degeneracy so you get more degeneracy. That’s just sort of how it goes
I agree to a large extent.
I don't think they're so much trying to convince us this is how it is supposed to be, but because this is how it really is for JD Sport's demographics (Let's face it, the poor)
They are not a budget brand, I know they might look it.
Designer clothes aren't a mark of the wealthy.
And not the poor too.
All very drearily yookay...
'The message is, get yourself a bit of bling and then stand around in a nondescript location wearing slack crap while doing nothing of note and appearing to have no point whatsoever to your existence.'
Xitter savant Drukpa Kunley refers to this behaviour as 'milling about' and accurately associates it with 'our communities'. Among other things, none of them good, this ad appears to be aimed at finally normalising 'milling about' in the consciousness of British (and I really mean *British*) kids.
Very "yookay" indeed. I haven't heard of Kunley, thanks for bringing him to my attention. I may look into what I presume is his lionisation of those who loiter.
He's extremely amusing and very much on 'our' side.
Right, that's good to know.